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Content Strategist / Copywriter — B2B Tech, SAP & Education (Social Lead)

Ahmedabad, India

Gitakshmi Group is building its first central Brand & Communication team, and this is the most senior of the four founding hires. You will own everything Gitakshmi says in public  across four websites, four social presences, every brochure, case study, whitepaper, ads/ video script and pitch deck.

This is a content strategy role as much as a writing role. There is no existing content calendar, no established tone of voice and no content library to inherit. You will build all three.

You will also act as the content and social lead in Phase 1. The Social Media Executive works to your calendar, and the Graphic Designer works to your briefs,  you set the direction for the content and social pod.

 

Content Strategy
Practical SEO content writing skills

Exposure to SAP, ERP, IT services, ed-tech or logistics content

Hindi and/or Gujarati in addition to English

Communication 

Responsibilities

  • •    Build and own a single group-wide content calendar covering four websites and all social         channels
  • •    Define content pillars, tone of voice and messaging hierarchy for each of the four brands, within one group identity
  • •    Convert business priorities — new services, training batches, market entries — into planned content
  • •    Run a weekly content review with the SEO Specialist, Graphic Designer and Social Media Executive

Must Have

•    3–6 years of content writing or content strategy experience in B2B, IT services, SaaS, ed-tech, or a marketing agency serving those sectors

  • •    A portfolio of long-form work — blogs, case studies, website copy. Mandatory. Share links or PDFs with your application
  • •    Excellent written English with the ability to explain technical subjects simply and accurately
  • •    Practical SEO content writing skills: search intent, content structure, keyword placement, internal linking, meta copy
  • •    Demonstrated ability to research an unfamiliar technical subject and write about it credibly
  • •    Hands-on experience with AI writing tools (ChatGPT, Claude, Jasper, Copy.ai or similar) combined with strong editing judgement
  • •    Ability to manage multiple brands, audiences and deadlines simultaneously

Nice to have

  • •    Exposure to SAP, ERP, IT services, ed-tech or logistics content
  • •    Experience owning a social media calendar or briefing designers
  • •    WordPress familiarity
  • •    Hindi and/or Gujarati in addition to English
  • •    Experience writing for both Indian and international (UAE/GCC, US) audiences
Apply Now!